diff --git a/components/analytics/AnalyticsDashboard.tsx b/components/analytics/AnalyticsDashboard.tsx
index 87cc37b..fb4b352 100644
--- a/components/analytics/AnalyticsDashboard.tsx
+++ b/components/analytics/AnalyticsDashboard.tsx
@@ -1,31 +1,46 @@
-"use client"
+"use client";
 
-import { useState, useEffect, Suspense } from 'react';
-import { Card, CardContent, CardDescription, CardHeader, CardTitle } from "@/components/ui/card";
+import { useState, useEffect, Suspense } from "react";
+import {
+  Card,
+  CardContent,
+  CardDescription,
+  CardHeader,
+  CardTitle,
+} from "@/components/ui/card";
 import { Tabs, TabsContent, TabsList, TabsTrigger } from "@/components/ui/tabs";
 import { Badge } from "@/components/ui/badge";
 import { Button } from "@/components/ui/button";
-import { Select, SelectContent, SelectItem, SelectTrigger, SelectValue } from "@/components/ui/select";
-import { 
-  TrendingUp, 
-  ShoppingCart, 
-  Users, 
-  Package, 
-  DollarSign, 
+import {
+  Select,
+  SelectContent,
+  SelectItem,
+  SelectTrigger,
+  SelectValue,
+} from "@/components/ui/select";
+import {
+  TrendingUp,
+  ShoppingCart,
+  Users,
+  Package,
+  DollarSign,
   BarChart3,
   PieChart,
   Activity,
   RefreshCw,
   Eye,
   EyeOff,
-  Calculator
+  Calculator,
 } from "lucide-react";
 import { useToast } from "@/hooks/use-toast";
 import MetricsCard from "./MetricsCard";
-import { getAnalyticsOverviewWithStore, type AnalyticsOverview } from "@/lib/services/analytics-service";
+import {
+  getAnalyticsOverviewWithStore,
+  type AnalyticsOverview,
+} from "@/lib/services/analytics-service";
 import { formatGBP } from "@/utils/format";
-import { MetricsCardSkeleton } from './SkeletonLoaders';
-import dynamic from 'next/dynamic';
+import { MetricsCardSkeleton } from "./SkeletonLoaders";
+import dynamic from "next/dynamic";
 import { Skeleton } from "@/components/ui/skeleton";
 import { DateRangePicker } from "@/components/ui/date-picker";
 import { DateRange } from "react-day-picker";
@@ -33,24 +48,31 @@ import { addDays, startOfDay, endOfDay } from "date-fns";
 import type { DateRange as ProfitDateRange } from "@/lib/services/profit-analytics-service";
 
 // Lazy load chart components
-const RevenueChart = dynamic(() => import('./RevenueChart'), {
-  loading: () => <ChartSkeleton />
+const RevenueChart = dynamic(() => import("./RevenueChart"), {
+  loading: () => <ChartSkeleton />,
 });
 
-const ProductPerformanceChart = dynamic(() => import('./ProductPerformanceChart'), {
-  loading: () => <ChartSkeleton />
+const ProductPerformanceChart = dynamic(
+  () => import("./ProductPerformanceChart"),
+  {
+    loading: () => <ChartSkeleton />,
+  },
+);
+
+const CustomerInsightsChart = dynamic(() => import("./CustomerInsightsChart"), {
+  loading: () => <ChartSkeleton />,
 });
 
-const CustomerInsightsChart = dynamic(() => import('./CustomerInsightsChart'), {
-  loading: () => <ChartSkeleton />
+const OrderAnalyticsChart = dynamic(() => import("./OrderAnalyticsChart"), {
+  loading: () => <ChartSkeleton />,
 });
 
-const OrderAnalyticsChart = dynamic(() => import('./OrderAnalyticsChart'), {
-  loading: () => <ChartSkeleton />
+const ProfitAnalyticsChart = dynamic(() => import("./ProfitAnalyticsChart"), {
+  loading: () => <ChartSkeleton />,
 });
 
-const ProfitAnalyticsChart = dynamic(() => import('./ProfitAnalyticsChart'), {
-  loading: () => <ChartSkeleton />
+const GrowthAnalyticsChart = dynamic(() => import("./GrowthAnalyticsChart"), {
+  loading: () => <ChartSkeleton />,
 });
 
 // Chart loading skeleton
@@ -77,32 +99,36 @@ interface AnalyticsDashboardProps {
   initialData: AnalyticsOverview;
 }
 
-export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardProps) {
+export default function AnalyticsDashboard({
+  initialData,
+}: AnalyticsDashboardProps) {
   const [data, setData] = useState<AnalyticsOverview>(initialData);
   const [isLoading, setIsLoading] = useState(false);
-  const [timeRange, setTimeRange] = useState('30');
+  const [timeRange, setTimeRange] = useState("30");
   const [hideNumbers, setHideNumbers] = useState(false);
-  const [profitDateRange, setProfitDateRange] = useState<DateRange | undefined>({
-    from: startOfDay(addDays(new Date(), -29)),
-    to: endOfDay(new Date())
-  });
+  const [profitDateRange, setProfitDateRange] = useState<DateRange | undefined>(
+    {
+      from: startOfDay(addDays(new Date(), -29)),
+      to: endOfDay(new Date()),
+    },
+  );
   const { toast } = useToast();
 
   // Function to mask sensitive numbers
   const maskValue = (value: string): string => {
     if (!hideNumbers) return value;
-    
+
     // For currency values (£X.XX), show £***
-    if (value.includes('£')) {
-      return '£***';
+    if (value.includes("£")) {
+      return "£***";
     }
-    
+
     // For regular numbers, replace with asterisks maintaining similar length
     if (value.match(/^\d/)) {
-      const numLength = value.replace(/[,\.]/g, '').length;
-      return '*'.repeat(Math.min(numLength, 4));
+      const numLength = value.replace(/[,\.]/g, "").length;
+      return "*".repeat(Math.min(numLength, 4));
     }
-    
+
     return value;
   };
 
@@ -132,16 +158,18 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
       value: maskValue(formatGBP(data.revenue.total)),
       description: "All-time revenue",
       icon: DollarSign,
-      trend: data.revenue.monthly > 0 ? "up" as const : "neutral" as const,
-      trendValue: hideNumbers ? "Hidden" : `${formatGBP(data.revenue.monthly)} this month`
+      trend: data.revenue.monthly > 0 ? ("up" as const) : ("neutral" as const),
+      trendValue: hideNumbers
+        ? "Hidden"
+        : `${formatGBP(data.revenue.monthly)} this month`,
     },
     {
       title: "Total Orders",
       value: maskValue(data.orders.total.toLocaleString()),
       description: "All-time orders",
       icon: ShoppingCart,
-      trend: data.orders.completed > 0 ? "up" as const : "neutral" as const,
-      trendValue: hideNumbers ? "Hidden" : `${data.orders.completed} completed`
+      trend: data.orders.completed > 0 ? ("up" as const) : ("neutral" as const),
+      trendValue: hideNumbers ? "Hidden" : `${data.orders.completed} completed`,
     },
     {
       title: "Unique Customers",
@@ -149,7 +177,7 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
       description: "Total customers",
       icon: Users,
       trend: "neutral" as const,
-      trendValue: "Lifetime customers"
+      trendValue: "Lifetime customers",
     },
     {
       title: "Products",
@@ -157,8 +185,8 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
       description: "Active products",
       icon: Package,
       trend: "neutral" as const,
-      trendValue: "In your store"
-    }
+      trendValue: "In your store",
+    },
   ];
 
   return (
@@ -166,7 +194,9 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
       {/* Header with Privacy Toggle */}
       <div className="flex items-center justify-between">
         <div>
-          <h2 className="text-3xl font-bold tracking-tight">Analytics Dashboard</h2>
+          <h2 className="text-3xl font-bold tracking-tight">
+            Analytics Dashboard
+          </h2>
           <p className="text-muted-foreground">
             Overview of your store's performance and metrics.
           </p>
@@ -197,7 +227,9 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
             disabled={isLoading}
             className="flex items-center gap-2"
           >
-            <RefreshCw className={`h-4 w-4 ${isLoading ? 'animate-spin' : ''}`} />
+            <RefreshCw
+              className={`h-4 w-4 ${isLoading ? "animate-spin" : ""}`}
+            />
             Refresh
           </Button>
         </div>
@@ -205,15 +237,11 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
 
       {/* Key Metrics Cards */}
       <div className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 xl:grid-cols-4 gap-4 lg:gap-6">
-        {isLoading ? (
-          [...Array(4)].map((_, i) => (
-            <MetricsCardSkeleton key={i} />
-          ))
-        ) : (
-          metrics.map((metric) => (
-            <MetricsCard key={metric.title} {...metric} />
-          ))
-        )}
+        {isLoading
+          ? [...Array(4)].map((_, i) => <MetricsCardSkeleton key={i} />)
+          : metrics.map((metric) => (
+              <MetricsCard key={metric.title} {...metric} />
+            ))}
       </div>
 
       {/* Completion Rate Card */}
@@ -243,14 +271,20 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
               </div>
               <div className="flex-1">
                 <div className="w-full bg-secondary rounded-full h-2">
-                  <div 
+                  <div
                     className="bg-primary h-2 rounded-full transition-all duration-300"
-                    style={{ width: hideNumbers ? "0%" : `${data.orders.completionRate}%` }}
+                    style={{
+                      width: hideNumbers
+                        ? "0%"
+                        : `${data.orders.completionRate}%`,
+                    }}
                   />
                 </div>
               </div>
               <Badge variant="secondary">
-                {hideNumbers ? "** / **" : `${data.orders.completed} / ${data.orders.total}`}
+                {hideNumbers
+                  ? "** / **"
+                  : `${data.orders.completed} / ${data.orders.total}`}
               </Badge>
             </div>
           )}
@@ -262,7 +296,8 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
         <div>
           <h3 className="text-lg font-semibold">Time Period</h3>
           <p className="text-sm text-muted-foreground">
-            Revenue, Profit, and Orders tabs use time filtering. Products and Customers show all-time data.
+            Revenue, Profit, and Orders tabs use time filtering. Products and
+            Customers show all-time data.
           </p>
         </div>
         <Select value={timeRange} onValueChange={setTimeRange}>
@@ -279,8 +314,12 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
 
       {/* Analytics Tabs */}
       <div className="space-y-6">
-        <Tabs defaultValue="revenue" className="space-y-6">
-          <TabsList className="grid w-full grid-cols-2 sm:grid-cols-3 lg:grid-cols-5">
+        <Tabs defaultValue="growth" className="space-y-6">
+          <TabsList className="grid w-full grid-cols-2 sm:grid-cols-3 lg:grid-cols-6">
+            <TabsTrigger value="growth" className="flex items-center gap-2">
+              <Activity className="h-4 w-4" />
+              Growth
+            </TabsTrigger>
             <TabsTrigger value="revenue" className="flex items-center gap-2">
               <TrendingUp className="h-4 w-4" />
               Revenue
@@ -303,6 +342,12 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
             </TabsTrigger>
           </TabsList>
 
+          <TabsContent value="growth" className="space-y-6">
+            <Suspense fallback={<ChartSkeleton />}>
+              <GrowthAnalyticsChart hideNumbers={hideNumbers} />
+            </Suspense>
+          </TabsContent>
+
           <TabsContent value="revenue" className="space-y-6">
             <Suspense fallback={<ChartSkeleton />}>
               <RevenueChart timeRange={timeRange} hideNumbers={hideNumbers} />
@@ -330,7 +375,8 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
                   {profitDateRange?.from && profitDateRange?.to && (
                     <div className="text-sm text-muted-foreground flex items-center">
                       <span>
-                        {profitDateRange.from.toLocaleDateString()} - {profitDateRange.to.toLocaleDateString()}
+                        {profitDateRange.from.toLocaleDateString()} -{" "}
+                        {profitDateRange.to.toLocaleDateString()}
                       </span>
                     </div>
                   )}
@@ -338,12 +384,16 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
               </CardContent>
             </Card>
             <Suspense fallback={<ChartSkeleton />}>
-              <ProfitAnalyticsChart 
-                dateRange={profitDateRange?.from && profitDateRange?.to ? {
-                  from: profitDateRange.from,
-                  to: profitDateRange.to
-                } : undefined}
-                hideNumbers={hideNumbers} 
+              <ProfitAnalyticsChart
+                dateRange={
+                  profitDateRange?.from && profitDateRange?.to
+                    ? {
+                        from: profitDateRange.from,
+                        to: profitDateRange.to,
+                      }
+                    : undefined
+                }
+                hideNumbers={hideNumbers}
               />
             </Suspense>
           </TabsContent>
@@ -369,4 +419,4 @@ export default function AnalyticsDashboard({ initialData }: AnalyticsDashboardPr
       </div>
     </div>
   );
-} 
\ No newline at end of file
+}
diff --git a/components/analytics/GrowthAnalyticsChart.tsx b/components/analytics/GrowthAnalyticsChart.tsx
new file mode 100644
index 0000000..9449b53
--- /dev/null
+++ b/components/analytics/GrowthAnalyticsChart.tsx
@@ -0,0 +1,522 @@
+"use client";
+
+import { useState, useEffect } from "react";
+import {
+  Card,
+  CardContent,
+  CardDescription,
+  CardHeader,
+  CardTitle,
+} from "@/components/ui/card";
+import { Badge } from "@/components/ui/badge";
+import {
+  Select,
+  SelectContent,
+  SelectItem,
+  SelectTrigger,
+  SelectValue,
+} from "@/components/ui/select";
+import { useToast } from "@/hooks/use-toast";
+import {
+  TrendingUp,
+  TrendingDown,
+  Users,
+  ShoppingCart,
+  DollarSign,
+  Package,
+  ArrowUpRight,
+  ArrowDownRight,
+  Minus,
+} from "lucide-react";
+import {
+  getGrowthAnalyticsWithStore,
+  type GrowthAnalytics,
+} from "@/lib/services/analytics-service";
+import { formatGBP } from "@/utils/format";
+import {
+  LineChart,
+  Line,
+  XAxis,
+  YAxis,
+  CartesianGrid,
+  Tooltip,
+  ResponsiveContainer,
+  AreaChart,
+  Area,
+  BarChart,
+  Bar,
+} from "recharts";
+import { ChartSkeleton } from "./SkeletonLoaders";
+
+interface GrowthAnalyticsChartProps {
+  hideNumbers?: boolean;
+}
+
+export default function GrowthAnalyticsChart({
+  hideNumbers = false,
+}: GrowthAnalyticsChartProps) {
+  const [data, setData] = useState<GrowthAnalytics | null>(null);
+  const [isLoading, setIsLoading] = useState(true);
+  const [error, setError] = useState<string | null>(null);
+  const [period, setPeriod] = useState("30");
+  const { toast } = useToast();
+
+  useEffect(() => {
+    const fetchData = async () => {
+      try {
+        setIsLoading(true);
+        setError(null);
+        const response = await getGrowthAnalyticsWithStore(period);
+        setData(response);
+      } catch (err) {
+        console.error("Error fetching growth data:", err);
+        setError("Failed to load growth data");
+        toast({
+          title: "Error",
+          description: "Failed to load growth analytics data.",
+          variant: "destructive",
+        });
+      } finally {
+        setIsLoading(false);
+      }
+    };
+
+    fetchData();
+  }, [period, toast]);
+
+  const maskValue = (value: string): string => {
+    if (!hideNumbers) return value;
+    if (value.includes("£")) return "£***";
+    if (value.match(/^\d/) || value.match(/^-?\d/)) return "***";
+    return value;
+  };
+
+  const formatGrowthRate = (rate: number): string => {
+    const prefix = rate > 0 ? "+" : "";
+    return `${prefix}${rate.toFixed(1)}%`;
+  };
+
+  const getGrowthIcon = (rate: number) => {
+    if (rate > 0) return <ArrowUpRight className="h-4 w-4 text-green-500" />;
+    if (rate < 0) return <ArrowDownRight className="h-4 w-4 text-red-500" />;
+    return <Minus className="h-4 w-4 text-muted-foreground" />;
+  };
+
+  const getGrowthColor = (rate: number): string => {
+    if (rate > 0) return "text-green-600";
+    if (rate < 0) return "text-red-600";
+    return "text-muted-foreground";
+  };
+
+  const CustomTooltip = ({ active, payload, label }: any) => {
+    if (active && payload && payload.length) {
+      const item = payload[0].payload;
+      return (
+        <div className="bg-background p-3 border border-border rounded-lg shadow-lg">
+          <p className="text-sm font-medium text-foreground mb-2">{item.date}</p>
+          <div className="space-y-1">
+            <p className="text-sm text-blue-600">
+              Revenue:{" "}
+              <span className="font-semibold">
+                {hideNumbers ? "£***" : formatGBP(item.revenue)}
+              </span>
+            </p>
+            <p className="text-sm text-green-600">
+              Orders:{" "}
+              <span className="font-semibold">
+                {hideNumbers ? "***" : item.orders}
+              </span>
+            </p>
+            <p className="text-sm text-purple-600">
+              Customers:{" "}
+              <span className="font-semibold">
+                {hideNumbers ? "***" : item.uniqueCustomers}
+              </span>
+            </p>
+            <p className="text-sm text-orange-600">
+              Avg Order:{" "}
+              <span className="font-semibold">
+                {hideNumbers ? "£***" : formatGBP(item.avgOrderValue)}
+              </span>
+            </p>
+          </div>
+        </div>
+      );
+    }
+    return null;
+  };
+
+  if (isLoading) {
+    return (
+      <ChartSkeleton
+        title="Growth Analytics"
+        description="Track your store's growth over time"
+        icon={TrendingUp}
+        showStats={true}
+      />
+    );
+  }
+
+  if (error || !data) {
+    return (
+      <Card>
+        <CardHeader>
+          <CardTitle className="flex items-center gap-2">
+            <TrendingUp className="h-5 w-5" />
+            Growth Analytics
+          </CardTitle>
+        </CardHeader>
+        <CardContent>
+          <div className="text-center py-8">
+            <TrendingUp className="h-12 w-12 mx-auto text-muted-foreground mb-4" />
+            <p className="text-muted-foreground">
+              {error || "No growth data available"}
+            </p>
+          </div>
+        </CardContent>
+      </Card>
+    );
+  }
+
+  const { summary, customerInsights, timeSeries, topGrowingProducts } = data;
+
+  return (
+    <div className="space-y-6">
+      {/* Period Selector */}
+      <Card>
+        <CardHeader>
+          <div className="flex flex-col sm:flex-row sm:items-center sm:justify-between gap-4">
+            <div>
+              <CardTitle className="flex items-center gap-2">
+                <TrendingUp className="h-5 w-5" />
+                Growth Analytics
+              </CardTitle>
+              <CardDescription>
+                Compare performance against the previous period
+              </CardDescription>
+            </div>
+            <Select value={period} onValueChange={setPeriod}>
+              <SelectTrigger className="w-40">
+                <SelectValue />
+              </SelectTrigger>
+              <SelectContent>
+                <SelectItem value="7">Last 7 days</SelectItem>
+                <SelectItem value="30">Last 30 days</SelectItem>
+                <SelectItem value="90">Last 90 days</SelectItem>
+                <SelectItem value="365">Last 365 days</SelectItem>
+                <SelectItem value="all">All time</SelectItem>
+              </SelectContent>
+            </Select>
+          </div>
+        </CardHeader>
+      </Card>
+
+      {/* Growth Rate Cards */}
+      <div className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-4">
+        {/* Revenue Growth */}
+        <Card>
+          <CardContent className="pt-6">
+            <div className="flex items-center justify-between">
+              <div className="flex items-center gap-2">
+                <DollarSign className="h-5 w-5 text-blue-500" />
+                <span className="text-sm font-medium text-muted-foreground">
+                  Revenue
+                </span>
+              </div>
+              <div className="flex items-center gap-1">
+                {getGrowthIcon(summary.growthRates.revenue)}
+                <span
+                  className={`text-sm font-semibold ${getGrowthColor(summary.growthRates.revenue)}`}
+                >
+                  {hideNumbers ? "***" : formatGrowthRate(summary.growthRates.revenue)}
+                </span>
+              </div>
+            </div>
+            <div className="mt-3">
+              <div className="text-2xl font-bold">
+                {maskValue(formatGBP(summary.currentPeriod.revenue))}
+              </div>
+              <div className="text-xs text-muted-foreground mt-1">
+                vs {maskValue(formatGBP(summary.previousPeriod.revenue))} previous
+              </div>
+            </div>
+          </CardContent>
+        </Card>
+
+        {/* Orders Growth */}
+        <Card>
+          <CardContent className="pt-6">
+            <div className="flex items-center justify-between">
+              <div className="flex items-center gap-2">
+                <ShoppingCart className="h-5 w-5 text-green-500" />
+                <span className="text-sm font-medium text-muted-foreground">
+                  Orders
+                </span>
+              </div>
+              <div className="flex items-center gap-1">
+                {getGrowthIcon(summary.growthRates.orders)}
+                <span
+                  className={`text-sm font-semibold ${getGrowthColor(summary.growthRates.orders)}`}
+                >
+                  {hideNumbers ? "***" : formatGrowthRate(summary.growthRates.orders)}
+                </span>
+              </div>
+            </div>
+            <div className="mt-3">
+              <div className="text-2xl font-bold">
+                {maskValue(summary.currentPeriod.orders.toString())}
+              </div>
+              <div className="text-xs text-muted-foreground mt-1">
+                vs {maskValue(summary.previousPeriod.orders.toString())} previous
+              </div>
+            </div>
+          </CardContent>
+        </Card>
+
+        {/* AOV Growth */}
+        <Card>
+          <CardContent className="pt-6">
+            <div className="flex items-center justify-between">
+              <div className="flex items-center gap-2">
+                <Package className="h-5 w-5 text-purple-500" />
+                <span className="text-sm font-medium text-muted-foreground">
+                  Avg Order
+                </span>
+              </div>
+              <div className="flex items-center gap-1">
+                {getGrowthIcon(summary.growthRates.avgOrderValue)}
+                <span
+                  className={`text-sm font-semibold ${getGrowthColor(summary.growthRates.avgOrderValue)}`}
+                >
+                  {hideNumbers ? "***" : formatGrowthRate(summary.growthRates.avgOrderValue)}
+                </span>
+              </div>
+            </div>
+            <div className="mt-3">
+              <div className="text-2xl font-bold">
+                {maskValue(formatGBP(summary.currentPeriod.avgOrderValue))}
+              </div>
+              <div className="text-xs text-muted-foreground mt-1">
+                vs {maskValue(formatGBP(summary.previousPeriod.avgOrderValue))} previous
+              </div>
+            </div>
+          </CardContent>
+        </Card>
+
+        {/* Customers Growth */}
+        <Card>
+          <CardContent className="pt-6">
+            <div className="flex items-center justify-between">
+              <div className="flex items-center gap-2">
+                <Users className="h-5 w-5 text-orange-500" />
+                <span className="text-sm font-medium text-muted-foreground">
+                  Customers
+                </span>
+              </div>
+              <div className="flex items-center gap-1">
+                {getGrowthIcon(summary.growthRates.customers)}
+                <span
+                  className={`text-sm font-semibold ${getGrowthColor(summary.growthRates.customers)}`}
+                >
+                  {hideNumbers ? "***" : formatGrowthRate(summary.growthRates.customers)}
+                </span>
+              </div>
+            </div>
+            <div className="mt-3">
+              <div className="text-2xl font-bold">
+                {maskValue(summary.currentPeriod.customers.toString())}
+              </div>
+              <div className="text-xs text-muted-foreground mt-1">
+                vs {maskValue(summary.previousPeriod.customers.toString())} previous
+              </div>
+            </div>
+          </CardContent>
+        </Card>
+      </div>
+
+      {/* Revenue Trend Chart */}
+      <Card>
+        <CardHeader>
+          <CardTitle>Revenue & Orders Over Time</CardTitle>
+          <CardDescription>
+            {data.period.granularity === "daily"
+              ? "Daily"
+              : data.period.granularity === "weekly"
+                ? "Weekly"
+                : "Monthly"}{" "}
+            breakdown from {data.period.start} to {data.period.end}
+          </CardDescription>
+        </CardHeader>
+        <CardContent>
+          {timeSeries.length === 0 ? (
+            <div className="text-center py-8">
+              <TrendingUp className="h-12 w-12 mx-auto text-muted-foreground mb-4" />
+              <p className="text-muted-foreground">
+                No data available for this period
+              </p>
+            </div>
+          ) : (
+            <div className="h-72">
+              <ResponsiveContainer width="100%" height="100%">
+                <AreaChart
+                  data={timeSeries}
+                  margin={{ top: 10, right: 30, left: 0, bottom: 0 }}
+                >
+                  <defs>
+                    <linearGradient id="colorRevenue" x1="0" y1="0" x2="0" y2="1">
+                      <stop offset="5%" stopColor="#2563eb" stopOpacity={0.3} />
+                      <stop offset="95%" stopColor="#2563eb" stopOpacity={0} />
+                    </linearGradient>
+                  </defs>
+                  <CartesianGrid strokeDasharray="3 3" />
+                  <XAxis
+                    dataKey="date"
+                    tick={{ fontSize: 11 }}
+                    angle={-45}
+                    textAnchor="end"
+                    height={60}
+                  />
+                  <YAxis
+                    yAxisId="left"
+                    tick={{ fontSize: 11 }}
+                    tickFormatter={(value) =>
+                      hideNumbers ? "***" : `£${(value / 1000).toFixed(0)}k`
+                    }
+                  />
+                  <YAxis
+                    yAxisId="right"
+                    orientation="right"
+                    tick={{ fontSize: 11 }}
+                    tickFormatter={(value) => (hideNumbers ? "***" : value)}
+                  />
+                  <Tooltip content={<CustomTooltip />} />
+                  <Area
+                    yAxisId="left"
+                    type="monotone"
+                    dataKey="revenue"
+                    stroke="#2563eb"
+                    strokeWidth={2}
+                    fill="url(#colorRevenue)"
+                  />
+                  <Line
+                    yAxisId="right"
+                    type="monotone"
+                    dataKey="orders"
+                    stroke="#22c55e"
+                    strokeWidth={2}
+                    dot={false}
+                  />
+                </AreaChart>
+              </ResponsiveContainer>
+            </div>
+          )}
+        </CardContent>
+      </Card>
+
+      {/* Customer Insights */}
+      <Card>
+        <CardHeader>
+          <CardTitle className="flex items-center gap-2">
+            <Users className="h-5 w-5" />
+            Customer Insights
+          </CardTitle>
+          <CardDescription>
+            New vs returning customers and engagement metrics
+          </CardDescription>
+        </CardHeader>
+        <CardContent>
+          <div className="grid grid-cols-2 sm:grid-cols-3 lg:grid-cols-6 gap-4">
+            <div className="text-center p-3 bg-muted/50 rounded-lg">
+              <div className="text-2xl font-bold text-green-600">
+                {maskValue(customerInsights.newCustomers.toString())}
+              </div>
+              <div className="text-xs text-muted-foreground">New Customers</div>
+            </div>
+            <div className="text-center p-3 bg-muted/50 rounded-lg">
+              <div className="text-2xl font-bold text-blue-600">
+                {maskValue(customerInsights.returningCustomers.toString())}
+              </div>
+              <div className="text-xs text-muted-foreground">Returning</div>
+            </div>
+            <div className="text-center p-3 bg-muted/50 rounded-lg">
+              <div className="text-2xl font-bold text-purple-600">
+                {maskValue(customerInsights.totalCustomers.toString())}
+              </div>
+              <div className="text-xs text-muted-foreground">Total</div>
+            </div>
+            <div className="text-center p-3 bg-muted/50 rounded-lg">
+              <div className="text-2xl font-bold text-orange-600">
+                {hideNumbers ? "***%" : `${customerInsights.newCustomerRate}%`}
+              </div>
+              <div className="text-xs text-muted-foreground">New Rate</div>
+            </div>
+            <div className="text-center p-3 bg-muted/50 rounded-lg">
+              <div className="text-2xl font-bold text-pink-600">
+                {maskValue(customerInsights.avgOrdersPerCustomer.toString())}
+              </div>
+              <div className="text-xs text-muted-foreground">Avg Orders</div>
+            </div>
+            <div className="text-center p-3 bg-muted/50 rounded-lg">
+              <div className="text-2xl font-bold text-teal-600">
+                {maskValue(formatGBP(customerInsights.avgSpentPerCustomer))}
+              </div>
+              <div className="text-xs text-muted-foreground">Avg Spent</div>
+            </div>
+          </div>
+        </CardContent>
+      </Card>
+
+      {/* Top Growing Products */}
+      {topGrowingProducts.length > 0 && (
+        <Card>
+          <CardHeader>
+            <CardTitle className="flex items-center gap-2">
+              <Package className="h-5 w-5" />
+              Top Growing Products
+            </CardTitle>
+            <CardDescription>
+              Products with the highest revenue growth compared to previous period
+            </CardDescription>
+          </CardHeader>
+          <CardContent>
+            <div className="space-y-3">
+              {topGrowingProducts.slice(0, 5).map((product, index) => (
+                <div
+                  key={product.productId}
+                  className="flex items-center justify-between p-3 bg-muted/30 rounded-lg"
+                >
+                  <div className="flex items-center gap-3">
+                    <div className="flex items-center justify-center w-8 h-8 rounded-full bg-primary/10 text-primary text-sm font-bold">
+                      {index + 1}
+                    </div>
+                    <div>
+                      <div className="font-medium">{product.productName}</div>
+                      <div className="text-xs text-muted-foreground">
+                        {maskValue(formatGBP(product.currentPeriodRevenue))} revenue
+                        {" · "}
+                        {maskValue(product.currentPeriodQuantity.toString())} sold
+                      </div>
+                    </div>
+                  </div>
+                  <div className="flex items-center gap-2">
+                    <Badge
+                      variant={product.revenueGrowth >= 0 ? "default" : "destructive"}
+                      className="flex items-center gap-1"
+                    >
+                      {product.revenueGrowth >= 0 ? (
+                        <TrendingUp className="h-3 w-3" />
+                      ) : (
+                        <TrendingDown className="h-3 w-3" />
+                      )}
+                      {hideNumbers ? "***" : formatGrowthRate(product.revenueGrowth)}
+                    </Badge>
+                  </div>
+                </div>
+              ))}
+            </div>
+          </CardContent>
+        </Card>
+      )}
+    </div>
+  );
+}
diff --git a/lib/services/analytics-service.ts b/lib/services/analytics-service.ts
index e9bb4ac..0dbe615 100644
--- a/lib/services/analytics-service.ts
+++ b/lib/services/analytics-service.ts
@@ -1,6 +1,6 @@
-'use client';
+"use client";
 
-import { clientFetch } from '../api-client';
+import { clientFetch } from "../api-client";
 
 // Analytics Types
 export interface AnalyticsOverview {
@@ -22,7 +22,7 @@ export interface AnalyticsOverview {
   customers: {
     unique: number;
   };
-  userType?: 'vendor' | 'staff';
+  userType?: "vendor" | "staff";
 }
 
 export interface RevenueData {
@@ -86,14 +86,73 @@ export interface OrderAnalytics {
   }>;
 }
 
+export interface GrowthAnalytics {
+  period: {
+    start: string;
+    end: string;
+    days: number;
+    granularity: "daily" | "weekly" | "monthly";
+  };
+  summary: {
+    currentPeriod: {
+      revenue: number;
+      orders: number;
+      avgOrderValue: number;
+      customers: number;
+    };
+    previousPeriod: {
+      revenue: number;
+      orders: number;
+      avgOrderValue: number;
+      customers: number;
+    };
+    growthRates: {
+      revenue: number;
+      orders: number;
+      avgOrderValue: number;
+      customers: number;
+    };
+  };
+  customerInsights: {
+    newCustomers: number;
+    returningCustomers: number;
+    totalCustomers: number;
+    newCustomerRate: number;
+    avgOrdersPerCustomer: number;
+    avgSpentPerCustomer: number;
+  };
+  timeSeries: Array<{
+    date: string;
+    revenue: number;
+    orders: number;
+    avgOrderValue: number;
+    uniqueCustomers: number;
+    cumulativeRevenue: number;
+    cumulativeOrders: number;
+  }>;
+  topGrowingProducts: Array<{
+    productId: string;
+    productName: string;
+    currentPeriodRevenue: number;
+    previousPeriodRevenue: number;
+    revenueGrowth: number;
+    currentPeriodQuantity: number;
+    previousPeriodQuantity: number;
+  }>;
+}
+
 // Analytics Service Functions
 
 /**
  * Get analytics overview data
  * @param storeId Optional storeId for staff users
  */
-export const getAnalyticsOverview = async (storeId?: string): Promise<AnalyticsOverview> => {
-  const url = storeId ? `/analytics/overview?storeId=${storeId}` : '/analytics/overview';
+export const getAnalyticsOverview = async (
+  storeId?: string,
+): Promise<AnalyticsOverview> => {
+  const url = storeId
+    ? `/analytics/overview?storeId=${storeId}`
+    : "/analytics/overview";
   return clientFetch<AnalyticsOverview>(url);
 };
 
@@ -102,10 +161,13 @@ export const getAnalyticsOverview = async (storeId?: string): Promise<AnalyticsO
  * @param period Time period in days (7, 30, 90)
  * @param storeId Optional storeId for staff users
  */
-export const getRevenueTrends = async (period: string = '30', storeId?: string): Promise<RevenueData[]> => {
+export const getRevenueTrends = async (
+  period: string = "30",
+  storeId?: string,
+): Promise<RevenueData[]> => {
   const params = new URLSearchParams({ period });
-  if (storeId) params.append('storeId', storeId);
-  
+  if (storeId) params.append("storeId", storeId);
+
   const url = `/analytics/revenue-trends?${params.toString()}`;
   return clientFetch<RevenueData[]>(url);
 };
@@ -114,8 +176,12 @@ export const getRevenueTrends = async (period: string = '30', storeId?: string):
  * Get product performance data
  * @param storeId Optional storeId for staff users
  */
-export const getProductPerformance = async (storeId?: string): Promise<ProductPerformance[]> => {
-  const url = storeId ? `/analytics/product-performance?storeId=${storeId}` : '/analytics/product-performance';
+export const getProductPerformance = async (
+  storeId?: string,
+): Promise<ProductPerformance[]> => {
+  const url = storeId
+    ? `/analytics/product-performance?storeId=${storeId}`
+    : "/analytics/product-performance";
   return clientFetch<ProductPerformance[]>(url);
 };
 
@@ -125,13 +191,17 @@ export const getProductPerformance = async (storeId?: string): Promise<ProductPe
  * @param page Page number (default: 1)
  * @param limit Number of customers per page (default: 10)
  */
-export const getCustomerInsights = async (storeId?: string, page: number = 1, limit: number = 10): Promise<CustomerInsights> => {
-  const params = new URLSearchParams({ 
-    page: page.toString(), 
-    limit: limit.toString() 
+export const getCustomerInsights = async (
+  storeId?: string,
+  page: number = 1,
+  limit: number = 10,
+): Promise<CustomerInsights> => {
+  const params = new URLSearchParams({
+    page: page.toString(),
+    limit: limit.toString(),
   });
-  if (storeId) params.append('storeId', storeId);
-  
+  if (storeId) params.append("storeId", storeId);
+
   const url = `/analytics/customer-insights?${params.toString()}`;
   return clientFetch<CustomerInsights>(url);
 };
@@ -141,60 +211,100 @@ export const getCustomerInsights = async (storeId?: string, page: number = 1, li
  * @param period Time period in days (7, 30, 90)
  * @param storeId Optional storeId for staff users
  */
-export const getOrderAnalytics = async (period: string = '30', storeId?: string): Promise<OrderAnalytics> => {
+export const getOrderAnalytics = async (
+  period: string = "30",
+  storeId?: string,
+): Promise<OrderAnalytics> => {
   const params = new URLSearchParams({ period });
-  if (storeId) params.append('storeId', storeId);
-  
+  if (storeId) params.append("storeId", storeId);
+
   const url = `/analytics/order-analytics?${params.toString()}`;
   return clientFetch<OrderAnalytics>(url);
 };
 
+/**
+ * Get growth analytics data
+ * @param period Time period: "7", "30", "90", "365", or "all" (default: "30")
+ * @param granularity Data granularity: "daily", "weekly", "monthly" (auto-selected if not specified)
+ * @param storeId Optional storeId for staff users
+ */
+export const getGrowthAnalytics = async (
+  period: string = "30",
+  granularity?: string,
+  storeId?: string,
+): Promise<GrowthAnalytics> => {
+  const params = new URLSearchParams({ period });
+  if (granularity) params.append("granularity", granularity);
+  if (storeId) params.append("storeId", storeId);
+
+  const url = `/analytics/growth?${params.toString()}`;
+  return clientFetch<GrowthAnalytics>(url);
+};
+
 // Helper function to determine if user is staff and get storeId
 export const getStoreIdForUser = (): string | undefined => {
-  if (typeof window === 'undefined') return undefined;
-  
+  if (typeof window === "undefined") return undefined;
+
   // Check if user is staff (you might need to adjust this based on your auth system)
-  const userType = localStorage.getItem('userType');
-  const storeId = localStorage.getItem('storeId');
-  
-  if (userType === 'staff' && storeId) {
+  const userType = localStorage.getItem("userType");
+  const storeId = localStorage.getItem("storeId");
+
+  if (userType === "staff" && storeId) {
     return storeId;
   }
-  
+
   return undefined;
 };
 
 // Enhanced analytics functions that automatically handle storeId for staff users
-export const getAnalyticsOverviewWithStore = async (): Promise<AnalyticsOverview> => {
-  const storeId = getStoreIdForUser();
-  return getAnalyticsOverview(storeId);
-};
+export const getAnalyticsOverviewWithStore =
+  async (): Promise<AnalyticsOverview> => {
+    const storeId = getStoreIdForUser();
+    return getAnalyticsOverview(storeId);
+  };
 
-export const getRevenueTrendsWithStore = async (period: string = '30'): Promise<RevenueData[]> => {
+export const getRevenueTrendsWithStore = async (
+  period: string = "30",
+): Promise<RevenueData[]> => {
   const storeId = getStoreIdForUser();
   return getRevenueTrends(period, storeId);
 };
 
-export const getProductPerformanceWithStore = async (): Promise<ProductPerformance[]> => {
+export const getProductPerformanceWithStore = async (): Promise<
+  ProductPerformance[]
+> => {
   const storeId = getStoreIdForUser();
   return getProductPerformance(storeId);
 };
 
-export const getCustomerInsightsWithStore = async (page: number = 1, limit: number = 10): Promise<CustomerInsights> => {
+export const getCustomerInsightsWithStore = async (
+  page: number = 1,
+  limit: number = 10,
+): Promise<CustomerInsights> => {
   const storeId = getStoreIdForUser();
   return getCustomerInsights(storeId, page, limit);
 };
 
-export const getOrderAnalyticsWithStore = async (period: string = '30'): Promise<OrderAnalytics> => {
+export const getOrderAnalyticsWithStore = async (
+  period: string = "30",
+): Promise<OrderAnalytics> => {
   const storeId = getStoreIdForUser();
   return getOrderAnalytics(period, storeId);
 };
 
+export const getGrowthAnalyticsWithStore = async (
+  period: string = "30",
+  granularity?: string,
+): Promise<GrowthAnalytics> => {
+  const storeId = getStoreIdForUser();
+  return getGrowthAnalytics(period, granularity, storeId);
+};
+
 export function formatGBP(value: number) {
-  return value.toLocaleString('en-GB', {
-    style: 'currency',
-    currency: 'GBP',
+  return value.toLocaleString("en-GB", {
+    style: "currency",
+    currency: "GBP",
     minimumFractionDigits: 2,
     maximumFractionDigits: 2,
   });
-} 
\ No newline at end of file
+}